What Do Affiliates Look For?
After spending months talking to affiliates and asking them to promote our Programmes, I think that it is time to ask the people who know the most, the affiliates, how they like to be contacted about new programmes and what exactly they are looking for.
I know that all affiliates are different, some like MSN, some like phone calls and some like emails, but what do you prefer? What information would it be useful to send you? Is just telling you the commission levels, EPCs, network and validation rates enough? I always try to offer any insight into the programme and how I see it working on each individual affiliates site. I know that affiliates do not like being pushed too much, but where do you draw the line?
Do incentives or competitions make you more likely to sign up to and promote a new programme? We have recently launched the Optimalprint Programme on Affiliate Window and Affiliate Future with a competition to win a £200 Expedia voucher. We always try to ensure that the contests are fair by offering one ‘ticket’ per sale to be entered into a draw. Is this the way that you want us to run our competitions?
We are very open to all ideas and would really like you to give us as much feedback as possible!
Please leave any comments, or email me.
May 22nd, 2008 at 2:57 pm
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